Maintenance Firm Rewarded; Vying for Top Spot

The age-old axiom of ‘whoever wants it more’ seems to be the driving force behind this quickly growing Minnesota based facility services company. City Wide Maintenance of Minnesota was recently awarded the 2010 Best Small Business Award from the Minneapolis Regional Chamber, but company President Greg Mansfield isn’t satisfied quite yet. “We want to be the No. 1 provider of facility services for the mid-range commercial property in town,” Mansfield said.

City Wide Maintenance of Minnesota, which opened its doors in 2006 by Mansfield, wife Kelly, and Greg’s father, Dick Mansfield, now manages cleaning and maintenance contracts for more that 125 properties in the area and exceeded $3 million in revenue last year.

Mansfield’s office is a relatively small operation with around a dozen employees of varying responsibilities, and pulls in three quarters of its billings from repeat business. “Once we get an opportunity, we’re able to secure business almost 50 percent of the time,” says Mansfield.

Mansfield has high hopes for the future of the office, projecting between $3 and $4 million by year end, and wants to expand the company’s area market share in 2011 from 1 percent to 3 percent by going after 50,000 to 100,000 square foot buildings lacking facility managers. “We’re looking for people that really need to take care of their facility and require somebody to help manage and make sure the crew is doing the job correctly,” says Mansfield.

Mansfield believes that there are a few unique strategies that will help his company achieve its goals, such as new mobile device software to track property data and cutting dead weight by removing inactive email subscribers from their email marketing lists.

These strategies for success come in addition to the trend towards companies pinching pennies by outsourcing maintenance work to specialized firms, which has helped increase business by nearly 45 percent, Mansfield says.

City Wide Maintenance is a management company in the building maintenance industry. City Wide offers more than 20 different services including; floor care, janitorial services and window washing. By assigning two managers for each facility City Wide is able to offer clients highly executed services at affordable prices. Visit gocitywide.com for information on all 20 plus services and how City Wide can help save time and money on any building maintenance service.

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Success Stories

Having had the opportunity to be part of the City Wide Home Office, selling City Wide for eight years, I would share this view: My advice is simple on how you can be a success owning a City Wide Franchise. First, find a great partner with a work ethic you admire. Keep the message simple and be relentless at sales. Find the spot where you are uncomfortable and be there often. Choose to do the work in sales because it is difficult. This is where you will find both a passion for the business model and an addiction.

success story of Jennifer Slansky Jennifer SlanskyCo-Owner, City Wide of Portland, a woman-owned business

Much like the saying, “dreams come true, not free,” City Wide offered me the opportunity to chase a dream to build a business for my family though hard work and perseverance. The fruits of that hard work have not only created a profitable and growing family legacy business but, more importantly, the platform for us to improve the quality of life of our employees’ families as well as to give back in a meaningful way to our middle Tennessee community. The ceiling is high for those who want to chase their dream

success story of Tim Akers Tim AkersOwner – City Wide Maintenance of Nashville

Jeff and I saw firsthand through my work for City Wide Franchise Corporate how this business can provide real wealth opportunities for us; there is no greater endorsement than a former employee who decides to buy a franchise from the company! With City Wide, we get to make a difference in our community, not just for ourselves and our family, but for our clients and our team. The work is rewarding because we believe in what we are doing for our clients every day.

success story of Meredith Cimino Meredith Cimino Co-Owner, City Wide Maintenance of Omaha

What appealed to us about City Wide was the opportunity to work together and build a family business. No corporate bosses, no long distance travel, and the freedom to be there for our children when we want. Personal effort is directly rewarded with results and as you grow you get to share that success with an ever-growing team of direct staff, independent contractors, and happy clients.

success story of Alan Matheson Alan MathesonCo-Owner – City Wide of Central Pennsylvania

I fell in love with the Home Office team. I believed in the concept of the model. I loved the team’s professionalism, enthusiasm, integrity, ethics and, most importantly, family values. When we left [Discovery Day] I was scared we would not be selected. We were so excited when we got the call that we had been. It has been the best decision we have ever made for our family.

success story of Naila Matheson Naila MathesonCo-Owner – City Wide of Central Pennsylvania
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