City Wide Recognized for ‘Fast & Serious’ Growth by Franchise Times

Janitorial services don’t seem sexy, but City Wide’s model is attracting amped up interest. Franchisees contract out many services rather than doing all the work themselves, from cutting grass to cleaning gutters to paving asphalt – and the idea is to bring the wide variety of services under “one point of contact,” as the franchisor emphasizes. Franchisees employ sales people to boost revenue rather than service workers to do the jobs.

Jeff Oddo is the second son of founder Frank Oddo, and he runs the operation today. He concentrates on the number 76 – they divided the country into 76 markets with a minimum of a million people. “I just said, a million is a really nice-sized business, and if we can give them exclusive rights for 15 years, then I think we have a great opportunity to make a difference in people’s lives.” he says.

Plus, he thinks a smaller system is better than a far-flung one. “Why 76? I did not want – if you look at the other franchise opportunities, some of them have hundreds and thousands” of franchisees. “Life is too short to spend in court, being sued or suing them,” he said. See the article here.

About the Fast & Serious Formula

Franchise Times worked to create a formula to identify fast-growing franchise systems that also have staying power, as an antidote to multiple other rankings that include too many one-year wonders. Controller Matt Haskin developed a proprietary 10-point formula, including percentage sales growth, percentage unit growth, dollar sales growth and numerical unit growth over the past three years, with more weight given to acceleration in years two and three.

The database for the project is the Franchise Times Top 200 plus 300, our annual ranking published in October of the largest franchise systems by revenue. Haskin identified 324 companies that submitted information all three years for that project, and then selected for analysis 298 with systemwide sales above $40 million, the floor for consideration for Franchise Times Fast and Serious. http://www.franchisetimes.com/March-2014/About-the-Fast-and-Serious-formula/

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Success Stories

Having had the opportunity to be part of the City Wide Home Office, selling City Wide for eight years, I would share this view: My advice is simple on how you can be a success owning a City Wide Franchise. First, find a great partner with a work ethic you admire. Keep the message simple and be relentless at sales. Find the spot where you are uncomfortable and be there often. Choose to do the work in sales because it is difficult. This is where you will find both a passion for the business model and an addiction.

success story of Jennifer Slansky Jennifer SlanskyCo-Owner, City Wide of Portland, a woman-owned business

Much like the saying, “dreams come true, not free,” City Wide offered me the opportunity to chase a dream to build a business for my family though hard work and perseverance. The fruits of that hard work have not only created a profitable and growing family legacy business but, more importantly, the platform for us to improve the quality of life of our employees’ families as well as to give back in a meaningful way to our middle Tennessee community. The ceiling is high for those who want to chase their dream

success story of Tim Akers Tim AkersOwner – City Wide Maintenance of Nashville

Jeff and I saw firsthand through my work for City Wide Franchise Corporate how this business can provide real wealth opportunities for us; there is no greater endorsement than a former employee who decides to buy a franchise from the company! With City Wide, we get to make a difference in our community, not just for ourselves and our family, but for our clients and our team. The work is rewarding because we believe in what we are doing for our clients every day.

success story of Meredith Cimino Meredith Cimino Co-Owner, City Wide Maintenance of Omaha

What appealed to us about City Wide was the opportunity to work together and build a family business. No corporate bosses, no long distance travel, and the freedom to be there for our children when we want. Personal effort is directly rewarded with results and as you grow you get to share that success with an ever-growing team of direct staff, independent contractors, and happy clients.

success story of Alan Matheson Alan MathesonCo-Owner – City Wide of Central Pennsylvania

I fell in love with the Home Office team. I believed in the concept of the model. I loved the team’s professionalism, enthusiasm, integrity, ethics and, most importantly, family values. When we left [Discovery Day] I was scared we would not be selected. We were so excited when we got the call that we had been. It has been the best decision we have ever made for our family.

success story of Naila Matheson Naila MathesonCo-Owner – City Wide of Central Pennsylvania
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